课程简介
Brian Dean 是数字营销界名人，其《SEO That Works 3.0》课程具参考价值。Google 算法每年多次调整，一些旧的 SEO 优化观念已失效，如靠频繁更新网站内容提升排名、过度关注长尾关键词、不积极创建外链等。同时有新观念，包括创建 Linkreator 关注的内容、使用有效内容框架、做好内容推广与链接建设、优化用户体验感。
Linkreator 即链接创建者，是能链接并分享网站内容之人，如站长、博主等。寻找 Linkreator 有多种途径：在 Google 搜索中用相关信息关键字查找并记录前两页结果；通过第三方工具查询已找到站点的外链；在 “Best of…” 等排行榜类博客文章中按 “搜索字符串 + 关键词” 组合搜索并筛选。找到 Linkreator 后要确定有效话题制作 Power Page，它能快速且长久在 Google 首页排名，实现需关注 Linkreator 及其关注主题，使用有效主题并构建内容框架。
构建内容框架有 7 个有效经验：
框架 1 触发分享，内容要简单实用、长度适中、加深记忆、传递积极情绪、制造 “社交货币”、融入故事；框架 2 商标技巧，包括发现问题、找出阻碍与解决方案、品牌化方案、编写案例；
框架 3 入门行动指南，要选合适主题、分解子主题、丰盈子标题、按格式创作；
框架 4 扩展博文列表，选主题、列方案、挑 15 – 25 个并筛选 3 – 4 个与众不同的，按步骤创作；
框架 5 采用 Award Bait，选定话题与获奖者，展示获奖者并写颁奖词，设计独特颁奖 LOGO 和奖章，向获奖者发送提醒且不硬推销。 这些 SEO 策略有助于外贸或跨境电商从业者优化网站，提升在 Google 中的排名效果。
温馨提示：课程带中英文双字幕，不懂英文的也可以学习！
Brian Dean-SEO Works 3.0谷歌seo优化课程视频截图
课程目录
Brian Dean – Seo That Works 3.0
├BONUSES
#2578 – ‘Small Business PR Secrets – SEO That Works’ – seothatworks_com_modules_bonuses_#lesson-1.jpg
#2579 – ‘Local SEO Domination – SEO That Works’ – seothatworks_com_modules_bonuses_#lesson-3.jpg
#2580 – ‘Conversion Rate Optimisation – SEO That Works’ – seothatworks_com_modules_bonuses_#lesson-4.jpg
#2581 – ‘Advanced Outsourcing Strategies – SEO That Works’ – seothatworks_com_modules_bonuses_#lesson-5.jpg
#2582 – ‘Untapped Traffic Strategies – SEO That Works’ – seothatworks_com_modules_bonuses_#lesson-6.jpg
Advanced Outsourcing Strategies – SEO That Works.mp4
Blog Growth Blueprint 1 – SEO That Works.mp4
Blog Growth Blueprint 2 – SEO That Works(1).mp4
Blog Growth Blueprint 2 – SEO That Works.mp4
Blog Growth Blueprint 3 – SEO That Works.mp4
bonuses-advanced-outsourcing-strategies-transcription(1).pdf
bonuses-advanced-outsourcing-strategies-transcription.pdf
bonuses-blog-growth-blueprint-1-slideshow(1).pdf
bonuses-blog-growth-blueprint-1-slideshow.pdf
bonuses-blog-growth-blueprint-1-transcription(1).pdf
bonuses-blog-growth-blueprint-1-transcription.pdf
bonuses-blog-growth-blueprint-1-worksheet.pdf
bonuses-blog-growth-blueprint-2-transcription.pdf
bonuses-blog-growth-blueprint-2-worksheet.pdf
bonuses-blog-growth-blueprint-3-transcription.pdf
bonuses-blog-growth-blueprint-3-worksheet.pdf
bonuses-conversion-rate-optimization-transcription.pdf
bonuses-getting-traffic-from-social-media-transcription.pdf
bonuses-list-building-masterclass-transcription.pdf
bonuses-local-seo-domination-transcription.pdf
bonuses-small-business-pr-secrets-transcription.pdf
bonuses-untapped-traffic-strategies-slideshow.pdf
bonuses-untapped-traffic-strategies-transcription.pdf
bonuses-untapped-traffic-strategies-worksheet.pdf
Conversion Rate Optimisation – SEO That Works.TS
Getting Traffic From Social Media – SEO That Works.mp4
List Building Masterclass – SEO That Works.TS
Local SEO Domination – SEO That Works.mp4
Small Business PR Secrets – SEO That Works.TS
Untapped Traffic Strategies – SEO That Works.TS
├INSIDER SESSIONS
#2583 – ‘Insider Sessions – SEO That Works’ – seothatworks_com_insider-sessions.jpg
insider-sessions-1.mp3
insider-sessions-2.mp3
insider-sessions-3.mp3
insider-sessions-4.mp3
├MODULE 0 WHAT’S WORKING RIGHT NOW IN SEO
#2552 – ‘Start Here – SEO That Works’ – seothatworks_com_modules_module-0_#lesson-1.jpg
#2553 – ‘The Old World of SEO – SEO That Works’ – seothatworks_com_modules_module-0_#lesson-2.jpg
#2554 – ‘The New World of SEO – SEO That Works’ – seothatworks_com_modules_module-0_#lesson-3.jpg
#2555 – ‘How to Get the Most From This Training – SEO That Works’ – seothatworks_com_modules_module-0_#lesson-4.jpg
1-Start Here – SEO That Works.mp4
2-The Old World of SEO – SEO That Works.mp4
3-The New World of SEO – SEO That Works.mp4
4-How to Get the Most From This Training – SEO That Works.mp4
module-0-bonus-course-roadmap – 01.pdf
module-0-lesson-1-slideshow – 01.pdf
module-0-lesson-1-transcription – 01.pdf
module-0-lesson-2-slideshow – 01.pdf
module-0-lesson-2-transcription – 01.pdf
module-0-lesson-3-slideshow – 01.pdf
module-0-lesson-3-transcription – 01.pdf
module-0-lesson-4-slideshow – 01.pdf
module-0-lesson-4-transcription – 01.pdf
├MODULE 1 YOUR LINKREATORS
#2556 – ‘Who Are The Linkreators_ – SEO That Works’ – seothatworks_com_modules_module-1_#lesson-1.jpg
#2557 – ‘Find Your Linkreators – SEO That Works’ – seothatworks_com_modules_module-1_#lesson-2.jpg
#2558 – ‘Find a Proven Topic – SEO That Works’ – seothatworks_com_modules_module-1_#lesson-3.jpg
#2559 – ‘Medium Tail Keywords – SEO That Works’ – seothatworks_com_modules_module-1_#lesson-4.jpg
1-Who Are The Linkreators- – SEO That Works.mp4
2-Find Your Linkreators – SEO That Works.TS
3-Find a Proven Topic – SEO That Works.mp4
4-Medium Tail Keywords – SEO That Works.TS
5 Examples of This Process In Ecommerce and “Boring” Industries.mp4
Authority Sculpting.TS
Deleting “Dead Weight” Pages.TS
FIELD REPORT Chris Huntley.mp4
FIELD REPORT Jason McCoy.mp4
FIELD REPORT Mikkel Sciegienny.mp4
module-1-bonus-5-examples-slideshow.pdf
module-1-bonus-5-examples-transcription.pdf
module-1-bonus-authority-sculpting-slideshow.pdf
module-1-bonus-authority-sculpting-transcription.pdf
module-1-bonus-deleting-dead-weight-pages-slideshow.pdf
module-1-bonus-deleting-dead-weight-pages-transcription.pdf
module-1-bonus-extra-help-finding-linkreators.pdf
module-1-bonus-field-report-chris-huntley-transcription.pdf
module-1-bonus-field-report-jason-mccoy-transcription.pdf
module-1-bonus-field-report-mikkel-sciegienny-transcription.pdf
module-1-bonus-module-1-roadmap.pdf
module-1-bonus-over-the-shoulder-finding-linkreators-transcription.pdf
module-1-bonus-over-the-shoulder-topic-research-transcription.pdf
module-1-lesson-1-slideshow.pdf
module-1-lesson-1-transcription.pdf
module-1-lesson-2-slideshow.pdf
module-1-lesson-2-transcription.pdf
module-1-lesson-2-worksheet.pdf
module-1-lesson-3-slideshow.pdf
module-1-lesson-3-transcription.pdf
module-1-lesson-3-worksheet.pdf
module-1-lesson-4-slideshow.pdf
module-1-lesson-4-transcription.pdf
module-1-lesson-4-worksheet.pdf
Over-The-Shoulder- Finding Linkreators.mp4
Over-The-Shoulder- Topic Research.mp4
├MODULE 2 YOUR POWER PAGE
#2560 – ‘Share Triggers – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-1.jpg
#2561 – ‘The Go-To Guidebook – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-3.jpg
#2562 – ‘The Trademark Technique – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-2.jpg
#2563 – ‘The Trademark Technique – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-2.jpg
#2564 – ‘Expanded List Post – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-4.jpg
#2565 – ‘AwardsBait – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-5.jpg
#2566 – ‘The Trusty Infographic – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-6.jpg
#2567 – ‘Crowdsourced Manual – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-7.jpg
#2568 – ‘The Hero Formula – SEO That Works’ – seothatworks_com_modules_module-2_#lesson-8.jpg
1-Share Triggers – SEO That Works.mp4
2-The Trademark Technique – SEO That Works.TS
3-The Go-To Guidebook – SEO That Works.TS
4-Expanded List Post – SEO That Works.TS
5-AwardsBait – SEO That Works.mp4
6-The Trusty Infographic – SEO That Works.mp4
7-Crowdsourced Manual – SEO That Works.mp4
8-The Hero Formula – SEO That Works.mp4
Advanced Copywriting Tactics.mp4
Backlinko Power Page Case Study.mp4
How to Create Awesome-Looking Power Pagess.TS
m2-Andrew Holland.mp4
m2-Dave Peralta.mp4
m2-Fabian Linge.mp4
module-2-bonus-15-ways-to-create-remarkable-content.pdf
module-2-bonus-advanced-copywriting-tactics-slideshow.pdf
module-2-bonus-advanced-copywriting-tactics-transcription.pdf
module-2-bonus-backlinko-power-page-case-study-slideshow.pdf
module-2-bonus-backlinko-power-page-case-study-transcription.pdf
module-2-bonus-field-report-andrew-holland-transcription.pdf
module-2-bonus-field-report-dave-peralta-transcription.pdf
module-2-bonus-field-report-fabian-linge-transcription.pdf
module-2-bonus-how-to-create-awesome-looking-power-pages-slideshow.pdf
module-2-bonus-how-to-create-awesome-looking-power-pages-transcription.pdf
module-2-bonus-power-page-checklist.pdf
module-2-bonus-power-page-solution-vault.pdf
module-2-lesson-1-slideshow.pdf
module-2-lesson-1-transcription.pdf
module-2-lesson-1-worksheet.pdf
module-2-lesson-2-slideshow.pdf
module-2-lesson-2-transcription.pdf
module-2-lesson-2-worksheet.pdf
module-2-lesson-3-slideshow.pdf
module-2-lesson-3-transcription.pdf
module-2-lesson-3-worksheet.pdf
module-2-lesson-4-slideshow.pdf
module-2-lesson-4-transcription.pdf
module-2-lesson-4-worksheet.pdf
module-2-lesson-5-slideshow.pdf
module-2-lesson-5-transcription.pdf
module-2-lesson-5-worksheet.pdf
module-2-lesson-6-slideshow.pdf
module-2-lesson-6-transcription.pdf
module-2-lesson-6-worksheet.pdf
module-2-lesson-7-slideshow.pdf
module-2-lesson-7-transcription.pdf
module-2-lesson-7-worksheet.pdf
module-2-lesson-8-slideshow.pdf
module-2-lesson-8-transcription.pdf
module-2-lesson-8-worksheet.pdf
├MODULE 3 CONTENT PROMOTION AND LINK BUILDING
#2569 – ‘Advanced Content Promotion Strategies – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-1.jpg
#2570 – ‘Content Curator Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-2.jpg
#2571 – ‘Renovation Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-3.jpg
#2572 – ‘Roundup Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-4.jpg
#2573 – ‘Trusty Infographic Promotion and Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-5.jpg
1-Advanced Content Promotion Strategies – SEO That Works.mp4
2-Content Curator Link Building – SEO That Works.mp4
3-Renovation Link Building – SEO That Works.mp4
4-Roundup Link Building – SEO That Works.TS
5-Trusty Infographic Promotion and Link Building – SEO That Works.mp4
Backlinko Insider- Live Link Building Case Study.TS
Link Building Solution Vault.TS
m3-Jason McCoy Content Promotion Case Study.TS
module-3-bonus-backlinko-insider-live-link-building-case-study-transcription.pdf
module-3-bonus-field-report-amie-botes.pdf
module-3-bonus-field-report-jason-mccoy-content-promotion-case-study-transcription.pdf
module-3-bonus-how-to-find-anyones-email-address.pdf
module-3-bonus-how-to-identify-great-link-opportunities.pdf
module-3-bonus-how-to-personalize-outreach-emails.pdf
module-3-bonus-link-building-solution-vault-slideshow.pdf
module-3-bonus-link-building-solution-vault-transcription.pdf
module-3-bonus-over-the-shoulder-evangelist-technique-transcription.pdf
module-3-bonus-over-the-shoulder-finding-broken-links-transcription.pdf
module-3-lesson-1-slideshow.pdf
module-3-lesson-1-transcription.pdf
module-2-lesson-1-worksheet.pdf
module-2-lesson-2-slideshow.pdf
module-2-lesson-2-transcription.pdf
module-2-lesson-2-worksheet.pdf
module-2-lesson-3-slideshow.pdf
module-2-lesson-3-transcription.pdf
module-2-lesson-3-worksheet.pdf
module-2-lesson-4-slideshow.pdf
module-2-lesson-4-transcription.pdf
module-2-lesson-4-worksheet.pdf
module-2-lesson-5-slideshow.pdf
module-2-lesson-5-transcription.pdf
module-2-lesson-5-worksheet.pdf
module-2-lesson-6-slideshow.pdf
module-2-lesson-6-transcription.pdf
module-2-lesson-6-worksheet.pdf
module-2-lesson-7-slideshow.pdf
module-2-lesson-7-transcription.pdf
module-2-lesson-7-worksheet.pdf
module-2-lesson-8-slideshow.pdf
module-2-lesson-8-transcription.pdf
module-2-lesson-8-worksheet.pdf
├MODULE 3 CONTENT PROMOTION AND LINK BUILDING
#2569 – ‘Advanced Content Promotion Strategies – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-1.jpg
#2570 – ‘Content Curator Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-2.jpg
#2571 – ‘Renovation Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-3.jpg
#2572 – ‘Roundup Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-4.jpg
#2573 – ‘Trusty Infographic Promotion and Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-5.jpg
1-Advanced Content Promotion Strategies – SEO That Works.mp4
2-Content Curator Link Building – SEO That Works.mp4
3-Renovation Link Building – SEO That Works.mp4
4-Roundup Link Building – SEO That Works.TS
5-Trusty Infographic Promotion and Link Building – SEO That Works.mp4
Backlinko Insider- Live Link Building Case Study.TS
Link Building Solution Vault.TS
m3-Jason McCoy Content Promotion Case Study.TS
module-3-bonus-backlinko-insider-live-link-building-case-study-transcription.pdf
module-3-bonus-field-report-amie-botes.pdf
module-3-bonus-field-report-jason-mccoy-content-promotion-case-study-transcription.pdf
module-3-bonus-how-to-find-anyones-email-address.pdf
module-3-bonus-how-to-identify-great-link-opportunities.pdf
module-3-bonus-how-to-personalize-outreach-emails.pdf
module-3-bonus-link-building-solution-vault-slideshow.pdf
module-3-bonus-link-building-solution-vault-transcription.pdf
module-3-bonus-over-the-shoulder-evangelist-technique-transcription.pdf
module-3-bonus-over-the-shoulder-finding-broken-links-transcription.pdf
module-3-lesson-1-slideshow.pdf
module-3-lesson-1-transcription.pdf
module-3-lesson-1-worksheet.pdf
module-3-lesson-2-slideshow.pdf
module-3-lesson-2-transcription.pdf
module-3-lesson-2-worksheet.pdf
module-3-lesson-3-slideshow.pdf
module-3-lesson-3-transcription.pdf
module-3-lesson-3-worksheet.pdf
module-3-lesson-4-slideshow.pdf
module-3-lesson-4-transcription.pdf
module-3-lesson-4-worksheet.pdf
module-3-lesson-5-slideshow.pdf
module-3-lesson-5-transcription.pdf
module-3-lesson-5-worksheet.pdf
Over-The-Shoulder- Evangelist Technique.TS
Over-The-Shoulder- Finding Broken Links.mp4
├MODULE 4 OPTIMIZE CONTENT FOR UX SIGNALS
#2574 – ‘CTR Magnet Method – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-1.jpg
#2575 – ‘Boost Dwell Time – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-2.jpg
#2576 – ‘WAG Technique – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-3.jpg
#2577 – ‘Your Successful Website – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-4.jpg
1-CTR Magnet Method – SEO That Works.mp4
2-Boost Dwell Time – SEO That Works.mp4
3-WAG Technique – SEO That Works.mp4
4-Your Successful Website – SEO That Works.TS
Backlinko Insider- How I Optimize Content at Backlinko.TS
m4-Fraser McCulloch.TS
module-4-bonus-backlinko-insider-how-i-optimize-content-at-backliniko-transcription.pdf
module-4-bonus-backlinko-insider-how-i-optimize-content-at-backlinko-slideshow.pdf
module-4-bonus-content-optimization-checklist.pdf
module-4-bonus-field-report-fraser-mcculloch-transcription.pdf
module-4-bonus-how-to-scale-and-outsource-seo-that-works.pdf
module-4-lesson-1-slideshow.pdf
module-4-lesson-1-transcription.pdf
module-4-lesson-1-worksheet.pdf
module-4-lesson-2-slideshow.pdf
module-4-lesson-2-transcription.pdf
module-4-lesson-2-worksheet.pdf
module-4-lesson-3-slideshow.pdf
module-4-lesson-3-transcription.pdf
module-4-lesson-3-worksheet.pdf
module-4-lesson-4-slideshow.pdf
module-4-lesson-4-transcription.pdf
module-2-lesson-4-worksheet.pdf
module-2-lesson-5-slideshow.pdf
module-2-lesson-5-transcription.pdf
module-2-lesson-5-worksheet.pdf
module-2-lesson-6-slideshow.pdf
module-2-lesson-6-transcription.pdf
module-2-lesson-6-worksheet.pdf
module-2-lesson-7-slideshow.pdf
module-2-lesson-7-transcription.pdf
module-2-lesson-7-worksheet.pdf
module-2-lesson-8-slideshow.pdf
module-2-lesson-8-transcription.pdf
module-2-lesson-8-worksheet.pdf
├MODULE 3 CONTENT PROMOTION AND LINK BUILDING
#2569 – ‘Advanced Content Promotion Strategies – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-1.jpg
#2570 – ‘Content Curator Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-2.jpg
#2571 – ‘Renovation Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-3.jpg
#2572 – ‘Roundup Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-4.jpg
#2573 – ‘Trusty Infographic Promotion and Link Building – SEO That Works’ – seothatworks_com_modules_module-3_#lesson-5.jpg
1-Advanced Content Promotion Strategies – SEO That Works.mp4
2-Content Curator Link Building – SEO That Works.mp4
3-Renovation Link Building – SEO That Works.mp4
4-Roundup Link Building – SEO That Works.TS
5-Trusty Infographic Promotion and Link Building – SEO That Works.mp4
Backlinko Insider- Live Link Building Case Study.TS
Link Building Solution Vault.TS
m3-Jason McCoy Content Promotion Case Study.TS
module-3-bonus-backlinko-insider-live-link-building-case-study-transcription.pdf
module-3-bonus-field-report-amie-botes.pdf
module-3-bonus-field-report-jason-mccoy-content-promotion-case-study-transcription.pdf
module-3-bonus-how-to-find-anyones-email-address.pdf
module-3-bonus-how-to-identify-great-link-opportunities.pdf
module-3-bonus-how-to-personalize-outreach-emails.pdf
module-3-bonus-link-building-solution-vault-slideshow.pdf
module-3-bonus-link-building-solution-vault-transcription.pdf
module-3-bonus-over-the-shoulder-evangelist-technique-transcription.pdf
module-3-bonus-over-the-shoulder-finding-broken-links-transcription.pdf
module-3-lesson-1-slideshow.pdf
module-3-lesson-1-transcription.pdf
module-3-lesson-1-worksheet.pdf
module-3-lesson-2-slideshow.pdf
module-3-lesson-2-transcription.pdf
module-3-lesson-2-worksheet.pdf
module-3-lesson-3-slideshow.pdf
module-3-lesson-3-transcription.pdf
module-3-lesson-3-worksheet.pdf
module-3-lesson-4-slideshow.pdf
module-3-lesson-4-transcription.pdf
module-3-lesson-4-worksheet.pdf
module-3-lesson-5-slideshow.pdf
module-3-lesson-5-transcription.pdf
module-3-lesson-5-worksheet.pdf
Over-The-Shoulder- Evangelist Technique.TS
Over-The-Shoulder- Finding Broken Links.mp4
├MODULE 4 OPTIMIZE CONTENT FOR UX SIGNALS
#2574 – ‘CTR Magnet Method – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-1.jpg
#2575 – ‘Boost Dwell Time – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-2.jpg
#2576 – ‘WAG Technique – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-3.jpg
#2577 – ‘Your Successful Website – SEO That Works’ – seothatworks_com_modules_module-4_#lesson-4.jpg
1-CTR Magnet Method – SEO That Works.mp4
2-Boost Dwell Time – SEO That Works.mp4
3-WAG Technique – SEO That Works.mp4
4-Your Successful Website – SEO That Works.TS
Backlinko Insider- How I Optimize Content at Backlinko.TS
m4-Fraser McCulloch.TS
module-4-bonus-backlinko-insider-how-i-optimize-content-at-backliniko-transcription.pdf
module-4-bonus-backlinko-insider-how-i-optimize-content-at-backlinko-slideshow.pdf
module-4-bonus-content-optimization-checklist.pdf
module-4-bonus-field-report-fraser-mcculloch-transcription.pdf
module-4-bonus-how-to-scale-and-outsource-seo-that-works.pdf
module-4-lesson-1-slideshow.pdf
module-4-lesson-1-transcription.pdf
module-4-lesson-1-worksheet.pdf
module-4-lesson-2-slideshow.pdf
module-4-lesson-2-transcription.pdf
module-4-lesson-2-worksheet.pdf
module-4-lesson-3-slideshow.pdf
module-4-lesson-3-transcription.pdf
module-4-lesson-3-worksheet.pdf
module-4-lesson-4-slideshow.pdf
module-4-lesson-4-transcription.pdf
